The Better BFCM
Shopping Experience
Practical ways for Shopify stores to:
- Convert more holiday traffic
- Increase order value
- Improve the customer experience
- Reduce preventable returns
Help shoppers choose confidently. Give them fewer reasons to leave.
BFCM brings more shoppers to the store. What happens next depends on how easy it is for them to find what they want, trust what they see, and complete the purchase.
Make the product easier to choose.
Help shoppers find the right options, understand sizing, and use reviews to make a decision.
Give shoppers more reasons to buy.
Make gifting easier, create opportunities to increase the order value, and let customers fix simple mistakes after checkout.
Then prepare for what happens after checkout.
Make returns easier to manage and reduce preventable returns.
questions to answer before BFCM
Can shoppers find the variant they want?
Show every option and the photos that match the selection.
Do reviews answer the questions stopping someone from buying?
Bring the most useful customer feedback closer to the purchase decision.
Can shoppers choose the right size without guessing?
Give them sizing guidance based on the product they are buying.
Is gifting easy to add to the order?
Give shoppers a simple way to send a gift that feels personal.
Can the order do something good too?
Give customers an easy way to support a cause as part of their purchase.
Can customers fix an order after checkout?
Let them handle simple changes without creating another support ticket.
Are you ready for the returns that follow BFCM?
Set the rules and automation before return volume increases.
Read all 7 chapters
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Open the reportWith data and examples from Rubik, Loox, Fit Quiz, Giftnote, GoodAPI, Cleverific & Returnista.
