Case study

ASH & ERIE

Companies of every shape and size use Easysize to make their business sustainable.
Find out what we’ve done for them – and what we can do for you.

About the brand

The online apparel company Ash & Erie was founded in 2015 in Detroit, USA. They design, manufacture, and sell clothing for men of shorter heights because they saw an overlooked customer need in the industry. Their vision is to create a perfect sizing and fit system to appeal to shorter men who can't buy off-the- rack clothing without needing extra tailoring.

When it comes to designing their fashion, Ash & Erie thought of every detail from appropriately scaled collars, adjusted shoulder seams, narrower sleeves, shorter shirt lengths, scaled-down cuffs, and proportioned pant legs to accommodate all the different body shapes of shorter men. They spent over 8 months perfecting their sizing and fit system for their shirts and continue to improve their products.

Key results of collaboration

+187%
UPLIFT IN SALES CONVERSION WHEN USING EASYSIZE
58%
SHARES OF AUTO RECOMMENDATIONS

Ash & Erie's most significant challenge is to meet the needs of their customer group – not only by designing appropriately fitted clothing, but also helping customers to navigate the complexities of sizing and fitting when making a purchase online. Their customers should look great and feel as if they are wearing tailored clothes.

ASH & ERIE
ASH & ERIE
's goals with Easysize
Ash & Erie wanted to improve their sizing and fit system by getting a better understanding of their customers' needs and satisfaction. At the same time, they aimed to improve the online customer experience and help customers who often feel uncertain about their sizes.
“Our goal is to get a deep understanding of our customers to create products that feel and look great. The quality of the clothes, fit, and size accuracy are essential to enable us to develop our products further. Easysize equips us to gain deep data insights about our customers while also delivering a personalized shopping experience for each of our customers.”
Eric Huang
Co-Founder, Ash & Erie

See how it works

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