The online apparel company Ash & Erie was founded in 2015 in Detroit, USA. They design, manufacture, and sell clothing for men of shorter heights because they saw an overlooked customer need in the industry. Their vision is to create a perfect sizing and fit system to appeal to shorter men who can't buy off-the- rack clothing without needing extra tailoring.
When it comes to designing their fashion, Ash & Erie thought of every detail from appropriately scaled collars, adjusted shoulder seams, narrower sleeves, shorter shirt lengths, scaled-down cuffs, and proportioned pant legs to accommodate all the different body shapes of shorter men. They spent over 8 months perfecting their sizing and fit system for their shirts and continue to improve their products.