Chris Hill, a U.S. Army Veteran turned street-photographer, started the Rule of Threads brand back in 2018 with a goal of creating an affordable one-stop-shop for premium basics in a wide range of styles, fabrics, and colors. He used the money he saved up from his time deployed with the U.S. Army in the Middle East to start the brand and combined his experience with the NYC menswear scene in the mid-2010s to create it.
Fit is everything. Rule of Threads recognizes that if an item doesn't fit, it won't look its best on the customer. Therefore, they offer pieces that come in a range of different styles, neck shapes, hems, etc. to compliment a variety of different body shapes. They also use their signature cotton + elastane fabric that has just the right amount of stretch for all-day comfort, color retention, and maintaining its original shape and size.
Other key principles of the brand are “Focus on Quality” and “Made to Last”. Buying and using a garment for a long time can be only done if it fits you perfectly and is not only comfortable but looks good on you every day. To achieve this, Rule of Threads focuses on quality and making sure their products are made to last.