Founded in 2013 in the Netherlands, La Machine is nowadays one of the world’s leading brands in casual cycling fashion and performance wear. The brand is driven by its founders’ love for style and passion for cycling as a way of life.
La Machine wants its customers to have the best possible cycling experience. As an activewear and performance brand, they know that providing perfectly fitted garments is paramount. Athletic performance can be greatly impacted by a wrong fit, not to mention a wrong size.
Shoppers of these kind of products are even more sensitive to properly fitting clothing than those buying more casual attires. Hence why it is crucial to La Machine for customers to get the right size at the very first purchase.
If done in a seamless and quick manner, it can turn first-time shoppers into regular ones, establishing brand loyalty and reliability.
Easysize was launched on La machine's Shopify store in November 2019 to help customers find the right size and fit from their very first shopping experience. Easysize allows new shoppers to do this by answering only a few simple questions. No garment or body measurements are required.
Items with very different characteristics, from casual to performance activewear, La Machine benefited from Easysize’s personalized recommendations to provide their customers with accurate sizing suggestions that are unique for every item. By using Easysize, La Machine was able to provide an effortless user experience and to increase shoppers’ confidence in the brand.
“Sizing plays a huge role in customer satisfaction and brand loyalty, especially for people new to the brand. We want our customers to have the best possible shopping experience, by feeling confident in their purchases and trusting the brand. Easysize helps us minimize wrong size purchases, allowing our customers to spend more time finding the products they need rather than on choosing sizes.”