Wishing to build trust with their first-time customers, La Machine was keen to provide highly accurate and reliable sizing recommendations.
Easysize was launched on La machine's Shopify store in November 2019 to help customers find the right size and fit from their very first shopping experience. Easysize allows new shoppers to do this by answering only a few simple questions. No garment or body measurements are required.
Items with very different characteristics, from casual to performance activewear, La Machine benefited from Easysize’s personalized recommendations to provide their customers with accurate sizing suggestions that are unique for every item. By using Easysize, La Machine was able to provide an effortless user experience and to increase shoppers’ confidence in the brand.