TAN LINE's goals was to deliver the best size and fit solution to the road cycling community and to provide a better shopping experience to increase conversions and decrease returns. A true 'Soigneur' brand.
Cycling apparel need a very specific fit for optimal comfort on the road. Size charts limit customers to find the perfect fit for their body types. It creates a sentiment of frustration when shopping online. No one wants a frustrated customer.
One of the main priorities for TAN LINE is to make products made with the personal fit to the body-to-leg ratio. With a data-driven approach, TAN LINE joined forces with Easysize to add a the Fit Quiz Plugin to their Shopify store.