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Gulnaz K

Swimming addict and tech enthusiast. Exploring interception of fashion, consumerism, technology and sustainability

The Secondhand Market Is Growing Rapidly, Can Challengers Like Vinokilo Thrive And Scale?

Online secondhand platforms have been growing in popularity, even before the pandemic arrived, expanding 21 times more than the traditional market in 2019.

Gulnaz K

July 31, 2020

Stylishly Sustainable with Vinokilo

Vinokilo, a brand from Germany that provides the highest quality second-hand clothes as an alternative to first-hand fashion.

Gulnaz K

July 31, 2020

Crowdfunding and Community Building with LABFRESH

LABFRESH- a menswear brand that makes shirts that are stain & odor repellent, sweat blocking, and eco-friendly with their FreshCore™️ technology.

Gulnaz K

July 31, 2020

Upcycling with Bridge&Tunnel

Bridge&Tunnel- a label from Germany, that produces sustainable designs that are meant to change society. Their denim design is made from consumer waste.

Gulnaz K

July 31, 2020

Reimagining Activewear for Women with Lagatta

An activewear brand for modern women in which they can feel confident, comfortable, and like themselves, which uses Shapetech.

Gulnaz K

July 31, 2020

When It Comes To Fashion, Personalisation Is Easier Said Than Done

Personalisation has become one of the “must-haves” for online shops in recent years. How can fashion companies leverage the technology?

Gulnaz K

July 31, 2020

How Fashion And Beauty Retailers Can Overcome The Lack Of Touch And Feel In The Time Of Social Distancing

An article published on Forbes describes how fashion & beauty retailers can overcome the lack of touch & feel in a time of social distancing.

Gulnaz K

July 31, 2020

Don’t Get Left Behind: Gen Z Wants A Different Shopping Experience

Today, merchants are able to connect with shoppers directly via Messenger and WhatsApp, host live shopping events, and offer Instagram Checkout, so shoppers can finalize purchase right in the app.

Gulnaz K

July 31, 2020

The Pandemic Has Changed Consumer Preferences - It’s All About Health And Comfort Now

Consumers are becoming more cautious about their spending habits & are prioritizing purchases in essential categories, it's all about health & comfort now.

Gulnaz K

July 31, 2020

Back To The Future: This 350-Year-Old Company Could Be The Blueprint For The Future Of Fashion Industry

As COVID infection cases rose in Italy, his company, Vitale Barberis Canonico, followed the government’s recommendations and closed down its factories.

Gulnaz K

July 31, 2020

Why Payment Companies Are The Key Players In The Great E-Commerce War

You might not have noticed, but there is a war going on in the world of e-commerce. With e-commerce penetration accelerating wildly this year, this fight for industry domination is quickly heating up.

Gulnaz K

July 31, 2020

Shopify Has A Plan For E-Commerce Domination And It Just Might Work

Shopify is on a roll right now. In the last couple of weeks, the company has been making waves and announcing some major product updates and new features.

Gulnaz K

July 31, 2020

Direct-To-Consumer Brands Are Finding New Ways To Engage With Customers

Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands.

Gulnaz K

July 31, 2020

What Will The Post-Pandemic Future Of Fashion Retail Look Like?

Lockdowns orders are still in effect all around the world but many retailers are starting to prepare for what happens after they can start to reopen.

Gulnaz K

July 31, 2020

How Black Friday Became Direct-To-Consumer Brands’ Day

This Black Friday became the biggest one on the record for Shopify, and its merchants with more than $900 million in total sales.

Gulnaz K

July 31, 2020

Why The Circular Economy Will Not Fix Fashion's Sustainability Problem

Fashion has a sustainability problem. In 2015 the industry was responsible for the emission of 1,715 million tons of CO2.

Gulnaz K

July 31, 2020

Why Fashion Stores Shouldn't Join Amazon's Data Behemoth

Providing Amazon with more customer data will only make the e-commerce giant an even stronger opponent.

Gulnaz K

July 31, 2020

Story of a t-shirt

Sustainability in fashion has become a hot topic only recently. With media paying more attention and covering it, masses have an opportunity to understand, how fashion industry functions.

Gulnaz K

July 31, 2020

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