We are on a mission to solve the sizing and fitting challen in fashion e-commerce – for shoppers, brands and a more sustainable environment.
Examples of Shopify clothing stores using made-to-order sizing and recycled materials to lower their return rates and carbon footprint.
August 8, 2020
Most apparel retailers can absorb a wrong-size order without too much drama. But bridal and luxury formal wear e-commerce doesn't work that way. Anyone running a Shopify store that sells wedding gowns, bridesmaid dresses, suits, or formal attire knows the rules are completely different.
Black Friday, Cyber Monday, or just your regular Tuesday rush - what’s one thing every Shopify brand is always trying to nail? Fewer returns, higher conversions, and a seamless shopping experience. Enter - smart sizing.
Returns are one of the trickiest parts of running an online fashion store. They eat into your profits, frustrate your customers, and add extra work to your plate. But what if your returns process could actually work smarter, not harder?
We are excited to announce a new feature for customizing the Fit Quiz results screen! This allows you to personalize the supporting text displayed alongside the recommended size, enhancing the customer experience.
Get even more insights into your shoppers' sizing experience with our new metrics – now available on the Shopify dashboard.
Our new Auto-mapping feature simplifies maintaining and enabling Fit Quiz on new products. It's designed to eliminate manual work and ensure 100% product support by Fit Quiz at all times, for all your products.
As we rapidly approach the peak shopping season, now is the perfect time to harness the power of Fit Quiz. Let's discover how to get the most out of this handy tool during Black Friday/Cyber Monday and the holiday season. We'll guide you through effective strategies and tips to optimize your Fit Quiz usage.
We looked into over 550 fashion brands that use Fit Quiz and found some awesome best practices and design tips that can help boost your click rate (and engagement, too!).
Discussions concerning the retail industry's future frequently sound like science fiction. However, because of the COVID-19 pandemic, retail trends that once seemed like a distant future are coming into our lives now.
Tips and tricks for fashion brands to improve their shoppers' digital journey and user experience.
To stand out you need to be creative and use every trick in the book to get ahead. One of the most effective marketing tools to grow your fashion brand online is social media.
The Knotty Ones - a sustainable, contemporary knitwear brand ethically made by female artisans in rural areas of Lithuania.
Easysize shares some tips on how to succeed in online business (you have to actually try).
Cucumber, a brand that creates simple, multifunctional designs that slip perfectly into every woman’s wardrobe, made with ultra-modern performance fabrics.
Ilana is a store for black-owned fashion brands and a platform for fashion designers to gain expertise, connect and collaborate.
According to The Business of Fashion, size & fit recommendation solutions are a "must-have" for any online fashion business. More sales & fewer returns!
Fashion brands need a system that reflects the unique sizing & fitting of each product, focusing on the preferences of the shopper as well.
Apparel sizing is a broken system. Despite efforts to standardise it, sizes across countries, brands, or even within the same brand have staggering inconsistency.
According to a survey of Fashion Executives in the Nordics, 65% of shoppers leave the website without purchase if they are unsure about the size & fit.
If you’re looking to increase your e-commerce sales globally, you need to localize the shopping experience for visitors in their native language.
Size and fit accuracy may not often be talked about as much as style, but it plays a big role in how it impacts your sales. Discover how and why.
How can fashion e-commerce companies create better customer experiences and secure repeat sales
Often in fashion e-commerce, it is difficult to get to know your customers on a personal level. Here's how you can improve customer relations.
‘Tis the season for flash sales which creates high proportions of returned clothes that often end up being incinerated.
Designer Melina Vou aims to create clothing that empowers women to feel strong and confident in their everyday life.
We were thinking about this topic for a while now, gathered and read some articles about size O and underweight models – if it is a skinny mannequin in our shops’ windows or a real model on on a runway.
What impacts the sizing and fitting of clothes? It starts at the first step of designing and planning.
Sizing & fitting is one of the inherent problems for not just customers shopping online, but also for online retailers.
Podcast interview with the CEO & Founder of Easysize, Gulnaz Khusainova, on Mixergy podcast.
Have you ever owned three shirts of the same size, but they all fit differently? Sizes vary by brand, sometimes even within a single brand.
Fashion designer, Josephine Raun, shares her tips and advice on building a fashion brand: from knowing your audience to preparing a business plan.
Why do customers return items? This question has been on minds of fashion e-commerce executives for a long time.
As with many other companies nowadays, Easysize is data driven. All our products rely heavily on how much and what kind of data we have.
Even though the talks about a “plus size” or “modern” women is not a new thing, it seems for us, that there has been a silence in the media for a while. And nonetheless, it is not the case why we are writing here. In this blog post we want to address this topic from the designers’/retailers’ perspective — what challenges they face concerning the plus size fashion and is the plus size market actually big enough?