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Team Easysize

We are on a mission to solve the sizing and fitting challen in fashion e-commerce – for shoppers, brands and a more sustainable environment.

The Hidden Cost of Sizing Mistakes for Bridal Shopify Stores

Most apparel retailers can absorb a wrong-size order without too much drama. But bridal and luxury formal wear e-commerce doesn't work that way. Anyone running a Shopify store that sells wedding gowns, bridesmaid dresses, suits, or formal attire knows the rules are completely different.

August 8, 2020

🎧 Optimizing your Shopify store with smart sizing: highlights from E-Commerce Coffee Break Podcast

Black Friday, Cyber Monday, or just your regular Tuesday rush - what’s one thing every Shopify brand is always trying to nail? Fewer returns, higher conversions, and a seamless shopping experience. Enter - smart sizing.

August 8, 2020

Mastering returns 101: how Fit Quiz Integrates with your favorite return management apps

Returns are one of the trickiest parts of running an online fashion store. They eat into your profits, frustrate your customers, and add extra work to your plate. But what if your returns process could actually work smarter, not harder?

August 8, 2020

New customizable results screen for better sizing and fitting messaging

We are excited to announce a new feature for customizing the Fit Quiz results screen! This allows you to personalize the supporting text displayed alongside the recommended size, enhancing the customer experience.

August 8, 2020

ROI, Popular Products and Gross Sales – new metrics on the Shopify Dashboard

Get even more insights into your shoppers' sizing experience with our new metrics – now available on the Shopify dashboard.

August 8, 2020

“Auto-Mapping”: A simpler way to enable Fit Quiz on new products

Our new Auto-mapping feature simplifies maintaining and enabling Fit Quiz on new products. It's designed to eliminate manual work and ensure 100% product support by Fit Quiz at all times, for all your products.

August 8, 2020

Get the most out of Fit Quiz during Black Friday, Cyber Monday and holiday seasons

As we rapidly approach the peak shopping season, now is the perfect time to harness the power of Fit Quiz. Let's discover how to get the most out of this handy tool during Black Friday/Cyber Monday and the holiday season. We'll guide you through effective strategies and tips to optimize your Fit Quiz usage.

August 8, 2020

How to Increase Your Fit Quiz Click Rate

We looked into over 550 fashion brands that use Fit Quiz and found some awesome best practices and design tips that can help boost your click rate (and engagement, too!).

August 8, 2020

The Future of Social & Virtual Shopping

Discussions concerning the retail industry's future frequently sound like science fiction. However, because of the COVID-19 pandemic, retail trends that once seemed like a distant future are coming into our lives now.

August 8, 2020

What is online UX and how can you improve it in your fashion store?

Tips and tricks for fashion brands to improve their shoppers' digital journey and user experience.

August 8, 2020

How to grow fashion e-commerce through Social Media

To stand out you need to be creative and use every trick in the book to get ahead. One of the most effective marketing tools to grow your fashion brand online is social media.

August 8, 2020

Building a Sustainable Knitwear brand, The Knotty Ones

The Knotty Ones - a sustainable, contemporary knitwear brand ethically made by female artisans in rural areas of Lithuania.

August 8, 2020

How to grow fashion e-commerce brand in 2023

Easysize shares some tips on how to succeed in online business (you have to actually try).

August 8, 2020

Building an ethical, local, and sustainable clothing brand, CUCUMBER

Cucumber, a brand that creates simple, multifunctional designs that slip perfectly into every woman’s wardrobe, made with ultra-modern performance fabrics.

August 8, 2020

Empowering Black-Owned Fashion Brands with Ilana

Ilana is a store for black-owned fashion brands and a platform for fashion designers to gain expertise, connect and collaborate.

August 8, 2020

Why Fit Quiz is The 'Perfect Fit' for your fashion brand?

According to The Business of Fashion, size & fit recommendation solutions are a "must-have" for any online fashion business. More sales & fewer returns!

August 8, 2020

Solving The Sizing Problem With Easysize

Fashion brands need a system that reflects the unique sizing & fitting of each product, focusing on the preferences of the shopper as well.

August 8, 2020

Why Hasn't The Sizing Problem Been Solved Yet?

Apparel sizing is a broken system. Despite efforts to standardise it, sizes across countries, brands, or even within the same brand have staggering inconsistency.

August 8, 2020

How Much Does The Sizing Problem Actually Cost Your Brand?

According to a survey of Fashion Executives in the Nordics, 65% of shoppers leave the website without purchase if they are unsure about the size & fit.

August 8, 2020

4 Surprising Localisation Techniques to Reduce Order Returns and Grow your Sales

If you’re looking to increase your e-commerce sales globally, you need to localize the shopping experience for visitors in their native language.

August 8, 2020

How size and fit accuracy impact your sales

Size and fit accuracy may not often be talked about as much as style, but it plays a big role in how it impacts your sales. Discover how and why.

August 8, 2020

How improving repeat sales is better for business

How can fashion e-commerce companies create better customer experiences and secure repeat sales

August 8, 2020

3 ways collecting feedback can improve customer relationships

Often in fashion e-commerce, it is difficult to get to know your customers on a personal level. Here's how you can improve customer relations.

August 8, 2020

Back To The Burner: Black Friday Is National Throw-Away Day

‘Tis the season for flash sales which creates high proportions of returned clothes that often end up being incinerated.

August 8, 2020

Sizes in the fashion world – with a fashion designer, Melina Vou

Designer Melina Vou aims to create clothing that empowers women to feel strong and confident in their everyday life.

August 8, 2020

Size Issues.The “Perfect” body

We were thinking about this topic for a while now, gathered and read some articles about size O and underweight models – if it is a skinny mannequin in our shops’ windows or a real model on on a runway.

August 8, 2020

Size Issues in Fashion. From the very first cut

What impacts the sizing and fitting of clothes? It starts at the first step of designing and planning.

August 8, 2020

How to Sell the Right Fit & Size to your Customers?

Sizing & fitting is one of the inherent problems for not just customers shopping online, but also for online retailers.

August 8, 2020

[Podcast] How to use technology to decrease customer returns

Podcast interview with the CEO & Founder of Easysize, Gulnaz Khusainova, on Mixergy podcast.

August 8, 2020

Same size, different fit

Have you ever owned three shirts of the same size, but they all fit differently? Sizes vary by brand, sometimes even within a single brand.

August 8, 2020

5 Tips for building your fashion brand

Fashion designer, Josephine Raun, shares her tips and advice on building a fashion brand: from knowing your audience to preparing a business plan.

August 8, 2020

The true nature of returns in fashion e-commerce

Why do customers return items? This question has been on minds of fashion e-commerce executives for a long time.

August 8, 2020

5 tips to improve your data strategy

As with many other companies nowadays, Easysize is data driven. All our products rely heavily on how much and what kind of data we have.

August 8, 2020

Size issues. The Modern Women

Even though the talks about a “plus size” or “modern” women is not a new thing, it seems for us, that there has been a silence in the media for a while. And nonetheless, it is not the case why we are writing here. In this blog post we want to address this topic from the designers’/retailers’ perspective — what challenges they face concerning the plus size fashion and is the plus size market actually big enough?

August 8, 2020

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Featured

4 Apparel Brands With Sizing Experiences Worth Stealing And What Shopify Stores Can Learn From Them

Is Shopify's Native Size Chart Enough for Your Fashion Store?

How Size Confidence Affects Sales for Shopify Apparel and Footwear Stores

How to Calculate Fit Quiz ROI on Shopify

Avoiding Greenwashing: Tips for Sustainable Brands

How direct-to-consumer brands can prepare for turbulent times

Why Measurements Fall Short In Solving The Sizing Problem

The Sizing Problem Is Much More Complex Than It Looks.

4 things that kill your fashion store's conversion funnel

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